How to Allow Ads on One Website in Chrome with SBlock

Allow ads on one website: the quick steps

1. Open a page on the website you want to support in desktop Chrome.
2. Select the regular SBlock icon beside the address bar. If it is hidden, open Chrome's Extensions menu and find SBlock.
3. Find This website in the SBlock popup and turn its switch off.
4. Reload the page if it has not already refreshed.
5. Reopen the popup on that website and confirm the website switch is off.

Leave the extension installed and enabled in Chrome. You are changing protection for the chosen website, not removing SBlock from your browser. Other websites can continue using their own protection settings.

The official regular SBlock listing currently shows version 1.7.20 and confirms separate website and page controls. Use that listing if you need to install the extension; do not download an imitation from an unfamiliar site.

Choose a page exception or a website exception

A website exception is useful when you have decided to allow ads while browsing a particular publisher. A page exception is narrower: it is useful when your decision applies to a particular article, tool, or other page.

• Use the page switch when you want to change the page currently open, while leaving the website-level protection setting on.
• Use the website switch when you want to change protection while browsing that website more generally.

For example, imagine you want to allow ads on a single article at example.com/news/story, but not make the same decision for the rest of the publisher's pages. Start with the page control. If you want to support the publisher across its website, choose the website control instead.

Check the popup again after moving to another address. A website may use separate hostnames for its main pages, account area, and shop. Do not assume that a choice on one hostname automatically covers every related subdomain.

The two switches are not independent guarantees of protection. If website protection is off, do not assume that an enabled page switch overrides that broader exception. To restore normal protection on a page, check both settings.

Do not confuse a site exception with pausing SBlock everywhere

SBlock also offers a broader pause menu. The current regular SBlock listing documents durations of one hour, 24 hours, seven days, or until you turn it back on. That menu solves a different problem from allowing ads on one publisher.

If your intention is local, use the website or page switch rather than the broad pause action. Otherwise, you may change protection on unrelated websites as well.

Do not treat a website exception as a timed reminder. When you are finished with a temporary exception, return to the affected website and restore its switches explicitly. If the popup shows a broader pause or countdown, check that state too before assuming protection is active again.

What changes when you allow a website

Turning protection off for a scope is a decision to relax SBlock's protection there, not a promise to allow only a particular kind of harmless ad. The website may load advertising or other content that SBlock would otherwise filter. Think about that trade-off before creating a permanent exception.

It also does not force an ad to appear. A publisher may have no ad available, choose a different layout, or show different content according to its own account and consent settings. Another extension, browser setting, or network filter may still affect the result.

Allowing ads does not clear your cookies, sign you out, accept a website's cookie prompt for you, or make an unfamiliar website trustworthy. Keep Chrome's security protections enabled and decide separately what information you want to share.

If your original goal was to understand tracking rather than support a publisher, read our guide to SBlock's tracker control. It explains why tracker filtering and cookie settings are different. A page or website exception is not a selective replacement for that control.

Chrome's Intrusive ads setting is a different control

Search results for allowing ads in Chrome can describe Google's built-in filtering instead of an extension. Chrome blocks certain intrusive ad experiences on affected websites. Its site setting does not operate the SBlock popup.

If Chrome itself reports that it blocked intrusive ads, Google's official instructions for allowing ads on a specific site say to open that trusted page, select the site information control beside the address, open Site settings, set Intrusive ads to Allow, and reload.

Only change that separate setting if it is relevant to the website you have chosen to trust. Turning off SBlock for a website does not automatically change Chrome's permission, and changing Chrome's permission does not automatically turn off SBlock. You do not need to allow intrusive ads on every website just to support one publisher.

How to turn SBlock protection back on

1. Return to the website or page where you made the exception.
2. Open regular SBlock from the Chrome toolbar or Extensions menu.
3. Turn the website control on.
4. Check the page control and turn it on too if you previously disabled it.
5. If you used the broader pause menu, end that pause as well.
6. Reload, then reopen the popup to confirm the settings you intended.

Restoring the switches does not undo separate changes you made in Chrome's site permissions or another extension. If you changed those as part of a test, review them separately.

Also remember that a clean-looking page is not enough to prove which protection is active. Check the actual switches. A website can have no visible ads even while an exception is enabled.

If ads still do not appear after the exception

Check the smallest set of settings that could explain the difference:

• Confirm the active page. Open the popup in the tab you mean to change, especially if the site opened a new tab or moved you to another hostname.
• Reload once. Content already removed or requests already blocked in an open page may not return until a fresh load.
• Review other blockers. A second ad blocker or filtering service can keep blocking after SBlock's exception. Review its own settings rather than repeatedly changing unrelated SBlock controls.
• Check Chrome's message. Its built-in intrusive-ad filtering is separate, as explained above.
• Remember manual hiding. If you previously selected an element yourself, review that choice using our Element Remover and reset guide. Do not erase all saved choices unless you actually want to recreate them.

Some ad-blocker notices can remain after a setting changes. An exception is not a guaranteed way to remove every notice, bypass a subscription requirement, or make every page feature work. For a broader problem, use our Chrome ad-blocker troubleshooting guide.

If you report an issue through the SBlock issue reporter, include the public hostname, the affected feature, and which switches you changed. Remove personal details and private tokens from screenshots or URLs. Never send passwords, session cookies, payment details, or a signed-in page dump.

Keep Chrome permissions separate from SBlock exceptions

Chrome's extension-management screen lets you enable or disable the entire extension and review which websites it may access. Those browser-level controls are not the same as SBlock's website or page settings.

If you cannot find SBlock, open Chrome's Extensions menu and pin its icon. If the extension is disabled or lacks access to a supported site, review its Details screen. Google's extension-management guide explains the available access choices. Choose permissions deliberately; removing access is not necessary for a simple SBlock exception.

For the product's own data-handling information, see the SBlock privacy policy. An exception affects what SBlock filters, not the privacy promises of the website you are visiting.

Frequently asked questions

Do I need to uninstall SBlock to support one website?

No. Use the website control in the popup for that website. Leave the extension installed and enabled so you can retain protection elsewhere and restore that website's protection later.

Can I allow ads on just one page?

Regular SBlock has a page-level control. Start there if your decision applies to the page currently open, and leave the website setting enabled. Recheck the settings when you navigate to a different address.

Why are ads still missing after I turn protection off?

Reload, confirm the active tab and hostname, and review any other blocker or relevant Chrome setting. A publisher also may not have an ad to show. Disabling protection cannot guarantee an ad will appear.

Is this the way to change protection on YouTube?

This guide is for regular SBlock on other supported websites. Use the separate SBlock YouTube extension for YouTube and YouTube Music, and review that product's own settings rather than following regular SBlock's popup instructions.

Make the exception intentional and reversible

For one publisher, choose a website exception. For a particular article or tool, start with the narrower page exception. Keep those choices separate from a broad pause and from Chrome's own intrusive-ad setting.

Check what you changed, reload, and restore protection when the exception is no longer useful. You can support the websites you choose without uninstalling SBlock or making the same decision for every website you visit.

Get regular SBlock from its official Chrome Web Store listing, then use its page and website controls to match your own browsing decisions.